On 5 September 2007, Apple lowered the price of the iPhone just 69 days after bringing the product to market. The iPhone launched on 29 June 2007, with two models: an 8GB for $599 and a 4GB for $399. The price change lowered the 8GB to $399 and dropped the 4GB from the line-up due to demand concentration on the 8GB model. Consumer outrage ensued.
I have no sympathy for anyone who feels cheated by Apple. The reality is this: every consumer who lined up to buy an iPhone prior to 5 September 2007, did so of their own will and without coercion. After two months of observing the market and responding to changes in demand, Apple eliminated part of the line-up and lowered the price. That’s all. Those who decided to wait for Apple to lower the price, which they have a history of doing, saved themselves $200 at the expense of being uncool for a couple of months.
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